Product Code: ICAL05_704

Is Your Business Missing the Stage?
Authors:
William Lawson, Lawson, Lawson & Associates; Somerset WI USA
Presented at ICALEO 2005

Is your business in an Early Market, Emerging Market, Mature Market or Declining Market stage? Is your business focusing on the stage you are in or some other stage? What stage is the customer in compared to the average for the market? Selling to the stage the customer is in is key to success.

We all know of businessmen successful with one company who start a new company or a new initiative in their existing company and fall flat on their faces. They had assumed all businesses are alike and/or that the new business was in a market at the same stage as the previous one. They had not understood many times the new business and its market demand different actions and structures.

The presentation will cover market stages, appropriate strategies, common pitfalls and especially how to tell what stage the market and customer are in.